Joey Reiman: Business Mindfulness
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Named One of the 100 people who will change the way the world things by Fast Company, Joey Reiman is CEO & Founder of the International Center for Applied Purpose and global consultancy BrightHouse, a company whose sole purpose is to bring greater purpose to the business world. Reiman’s frameworks and methodologies have been adopted by the world’s most prestigious organizations, including The Coca-Cola Company, Proctor & Gamble, McDonald’s and Delta.
For over a generation Reiman has been teaching Ideation – a term he coined – as an adjunct professor at Emory University’s Goizeta Business School and is a frequent marketing and branding guest on CNN. World-renowned Professor Philip Kotler calls Reiman “The Moses of Marketing”.
Reiman is author of a number of books including “The Story of Purpose”, and this summer will be releasing his latest book, “Thumbs Up”.
In a delightful, stimulating, and wide-ranging conversation Joey provided insights and lessons including:
- When we reach the pinnacle of our business career and ascend to the summit, what we find is exactly what we brought with us;
- Taking a detour from the traditional trajectory of career to an internal journey is an important part of growing in business;
- The idea of shifting from a business mind to business mindfulness – which is at the heart of this show! – and turning business into a healer and not a seller.
We extend our congratulations to Joey on the sale of his business to the Boston Consulting Group – a deal which was announced while we were recording the show! – and know that the future of this combined business is bright. You can contact Joey by email at email@example.com and you can find out more about his businesses at Brighthouse…and you can subscribe to his daily thought at Dailyjoey.com.
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This is episode 53